Every year we are introduced to new changes in the world of eCommerce SEO. There has been enough fuss over the importance of SEO over SMM (Social media marketing). Regardless of which side you lean towards, it is worthwhile to note the importance of SEO in boosting your eCommerce business. The following are the top 4 trends in eCommerce SEO that have emerged so far this year and are likely to be predominant for the next year as well.
- Long-form content –Content marketing is the present and future of digital marketing. If you dig deeper, you will realize that long-form content has been trending for a couple of years now. The same trend is likely to continue for the remainder of the year and also trend well into the next year. People are more inclined to respect sources that give as much information as is possible and that is where your priorities should lie. You can learn from examples set by some of the biggest eCommerce companies of our times in how they have used long-form content for the achievement of their goals. You should add long-content information on your production which is inclusive of descriptions and specifications and back it all up with high-quality images for better effect.
- Social media Shareability –More people use the internet for social networking than for any other thing and thus, getting more social media shares should rank high on your agenda. There is a stark difference between the successes enjoyed by businesses who get a healthy number of social media shares and the ones that are unable to get them. Social media sharing is very important for eCommerce businesses as has been found out by many research studies and the importance is all set to increase by the next year. Social media sharing subsumes all niches across all industries and relates to all social media platforms, including and especially Facebook, Twitter, Instagram, and Snapchat. You should encourage people to share the content that you post consistently and give them a reason to forward it to someone else by ensuring that you put out shareable, unique and informative content in the first place.
- Video content – It is common knowledge that video content is performing better than every other type of content and it is no surprise that it is one of the biggest trends in eCommerce SEO for the class of 2019 and for the year to follow. Video content has leveled the playing field to a certain extent because since it doesn’t cost a lot of money, it gives small and medium based companies something to fight with, against their bigger rivals. Video content can be used not just to market your product or services but to boost your brand recognition by telling stores about your business, what does it stand for, what are its goals, including and especially the people behind the scenes who make it all happen.
- Mobile-friendly –Concerning the year in progression, this is an absolute no-brainer but still warrants attention, because there are still many eCommerce businesses out there who don’t have their websites optimized for mobile usage and still wonder why are they lagging behind their counterparts and competitors. Since people are more inclined to use the internet on their smartphones than on other devices, online businesses must ensure that their website is completely mobile-friendly and offers the same experiences on mobile devices as they would offer on desktops and laptops. Further, you are not likely to find any favors with Google if you have a website that isn’t mobile-friendly. The penalties that Google has in place for websites that aren’t mobile-friendly keep getting harsher year after year and your rankings on SERPs can take a detrimental hit if you don’t make changes for the good with immediate effect. There are plenty of benefits to avail of when your website goes mobile-friendly which are inclusive but not limited to superior functionality and a much superior experience for your users.
It is important to stay on top of the trends in eCommerce and SEO at all times as the market has become a lot more ruthless and cut-throat. You should be ahead of the curve to enhance your chances of survival as well as sustenance and success. Not everything within the scope of eCommerce SEO can be within the ambit of your expertise, so it can sense sometimes to outsource some aspects of the entire campaign entirely to experts and let them handle things for you, while you handle things relating to your business, which are well within your expertise. This will only result in enhanced productivity for your business, and there is every chance that you find the best eCommerce SEO packages while browsing for SEO services phoenix or for that matter, any other area, on the internet.